Women's ethnic wear
₹20.25 Cr
Total sales · 12 months
- Orders
- 43,563
- Returning customers
- 40.77%
Started with no prior data or pixel history. Built from catalogue ads into a full TOF-to-remarketing funnel, with creative angles cut per funnel stage.
D2C growth partner · since 2018
Your ads aren't the problem.Your entire growth system is.
We build the creative, ads, funnels, website experience and retention engine that turns more cold audiences into customers — and more customers into repeat buyers.
Built for D2C brands ready to scale beyond ₹1 crore a month.
Get my free growth audit
Limited strategy calls available each week.
- Revenue generated
- ₹380 Cr+Revenue generated
- Ad spend managed
- ₹80 Cr+Ad spend managed
- Profit generated
- ₹100 Cr+Profit generated
- D2C brands served
- 350+D2C brands served
Four client Shopify accounts, twelve months each.Read them full size below.
A few of the brands we buy media for
Why growth stalls
Ask everyone you hired why growth stalled and you get four correct answers.
“The creative isn't working.”
Media buyer
“The targeting is off.”
Creative agency
“The traffic quality is poor.”
Web developer
“You need more customers first.”
Retention tool
They are all correct, and that is the problem. Each one is measured on the slice they were hired for, so the only person holding the whole number is you — between everything else you do.
Scored on
Stops at the click- CPM
- CTR
- CPC
- CPA
- ROAS
We're scored on
Ends at repeat revenue- 01Creative
- 02Attention
- 03Click
- 04Conversion
- 05Order value
- 06Repeat purchase
- 07Lifetime value
An account can hit target on all five metrics on the left and still lose money, because that scoreboard stops three steps before the money does.
What changed on Meta
Meta stopped rewarding better targeting and started rewarding better ads.
Broad audiences, more automation, less manual control. The algorithm now decides who sees an ad, and the main thing it has to go on is the ad itself. Which means the winning input is no longer a cleverer audience. It is a more specific reason to buy.
What we test against, per brand
- 01Buying triggers
- 02Pain points
- 03Desires
- 04Objections
- 05Product angles
- 06Hooks
- 07Offers
- 08Formats
- 09Creator fit
- 10Use cases
- 11Proof points
- 12Price framing
The question was never how do we find our audience. It's how do we make more people feel like this was built for them.
1,747 creatives tested across D2C accounts so far. That is the library a new brand starts from instead of starting from a blank brief.
Creative
Spend buys reach. Creative decides what it costs.
A slice of the formats we produce in-house: creator-led UGC, hook and angle iterations cut from a single shoot, and motion work for brands with no footage to start from.
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
Mashup
Mashup
Mashup
Mashup
Mashup
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Get creative like this
Brands appearing in these clips are not DSG Allure accounts. They are shown as examples of format and production standard. The client work is the four accounts above, each with a dashboard.
₹20.25 CrWomen's ethnic wear
₹11.65 CrArtificial jewellery
₹10.16 CrConsumer electronics
₹8.67 CrSilver jewellery
Client accounts
Four accounts, with the Shopify dashboards left in.
These are screenshots out of the client's own analytics, cropped only where noted. Read the numbers yourself instead of taking ours.
Artificial jewellery
₹11.65 Cr
Total sales · 12 months
- Orders
- 98,153
- Returning customers
- 42.06%
Wide SKU range with no clear category winners. Subcategory testing found the scalable products, then manual bidding pushed spend behind them without losing ROAS.
Consumer electronics
₹10.16 Cr
Total sales · 12 months
- Growth
- +206% YoY
- Orders
- 57,492
The clearest year-on-year picture of the four. The pale line underneath is the same twelve months a year earlier.
Silver jewellery
₹8.67 Cr
Total sales · 12 months
- Growth
- +116%
- Orders
- 57,007
Sessions up 119% against sales up 116%, so traffic and revenue scaled together rather than revenue riding a discount cycle.
Brand names are withheld on these four accounts at the clients' request. The silver jewellery dashboard has one tile cropped out. Shopify was under-reporting its conversion rate against a session count that includes bot and app traffic, so leaving it in would have understated the account. Everything else is uncropped.
In their words
Four founders, on camera, with their brands named.
Anyone can type a pull-quote and attribute it to a happy client. These are the founders saying it themselves, so you can judge the delivery as well as the words.
Rohit Nandwani
Founder, Hammer
As seen on Shark Tank India
Dhruv Taneja
Founder, Pratap Sons
Gaurav Durasamy
Co-founder, Tailor & Circus
Rishabh Patidar
Founder, One Word Store
What we do
Five levers, run as one system.
Acquisition, creative, site and retention are the same problem. Split them across three agencies and nobody owns the number that matters.
01
Meta ads
Creative-led buying, not budget-led.
Rapid angle testing, high-converting creative and copy that earns the click. We've run single accounts at ₹1,00,000 a day profitably by letting creative signal do the targeting instead of manual audience guesswork.
02
Google & YouTube
Capture the demand Meta creates.
Search, Shopping, Performance Max and YouTube synchronised so intent generated on social gets caught downstream instead of leaking to a competitor's brand bid.
03
Creative production
The lever that actually moves ROAS.
UGC concepts, scripts, creator briefs, hooks and iteration. 1,747 creatives tested so far, which means we start from what already works in your category rather than from zero.
04
Conversion rate optimisation
More traffic won't fix a leaking store.
We audit product pages, offer presentation, trust signals and checkout friction, then rebuild the path so a larger share of the traffic you're already paying for converts.
05
Retention
Where the margin actually lives.
WhatsApp and email flows, remarketing, cross-sell and repeat-purchase strategy. Two of the four accounts above sit above 40% returning customers, and that is what makes aggressive acquisition affordable.
One team. One scoreboard.Every lever above is run by the same people, against the same number.
How it runs
We find the leak before we open the tap.
Most accounts we inherit don't need more budget. They need to stop losing the traffic they've already paid for.
- 01
Audit the account
Cost per click, quality score, cost per conversion, click-through rate. Then analytics: goals, conversions, revenue, traffic sources. Then on-site: pages per session, time on site, event tracking. We need to know what's actually true before we touch spend.
- 02
Find the leaks
Most accounts don't need more budget, they need to stop losing the traffic they've already bought. We locate where spend is vanishing between impression and checkout, and plug it first.
- 03
Clear the bottlenecks
Where in the journey do people stall or drop? Usually it's a product page, a shipping surprise, or a checkout step nobody has looked at in a year. We fix the friction before scaling into it.
- 04
Study the buying decision
What is someone actually thinking between seeing the ad and tapping buy? The angles, hooks and objections come out of that, which is why the creative works rather than just looking good.
- 05
Build the funnel
Not three steps ending at purchase. A full path from cold prospect through first order into repeat buyer, with creative cut for each stage and retention carrying the back end.
Why us
Three questions to ask any agency you shortlist, this one included.
Retention is the honest scoreboard
Ad spend, ROAS and six-month ROI are all easy to make look good for a quarter. The number that can't be faked is how many clients stayed. Ours average three years and up. Ask any agency for that number, including us.
Creative and media under one roof
No gap between the team making the ads and the team spending behind them. When a hook wins, it's in the account the same week instead of waiting on a separate agency's revision cycle.
Proof before promises
Four client dashboards are on this page, uncropped except for one removed metric. If an agency can't show you the account, ask why.
Fit
The brands we do our best work for, and the ones we turn down.
We're a boutique team and we take on a small number of brands. It's a bad use of your time and ours if the shape isn't right, so here's what we're looking for.
Good fit
- Doing at least ₹10 lakh a month in revenue right now
- Product and margins that hold up, because we can scale demand but not fix a weak offer
- Able to operationally handle 2 to 10x order volume within twelve months
- Ready for fast-tempo creative testing, not one batch a quarter
- Looking for a long-term partner rather than a month-to-month vendor
Not a fit
- Pre-launch, or still searching for product-market fit
- Looking for the cheapest possible retainer
- Expecting profitable scale without investing in creative
Questions
Before you book.
What does the audit actually cover?
45 minutes on your account, not a sales pitch. We look at current acquisition, creative performance, where the funnel is leaking, conversion opportunities on site, and retention. You leave with what we'd prioritise in your first 90 days whether or not you work with us.
What's the minimum to work together?
Roughly ₹10 lakh a month in revenue. Below that the constraint usually isn't ad spend at all, it's offer, pricing or product, and we'd be taking money to solve the wrong problem.
Do you handle creative, or do we supply it?
We handle it. Concepts, scripts, creator briefs, hooks, editing and iteration, either in-house or through our creator network. Creative is the main lever on Meta now, so outsourcing it away from the people running spend doesn't work.
Which categories do you know best?
Apparel and jewellery are the deepest, roughly half the brands we've worked with. Also consumer electronics, home and gifting, F&B, and skin and beauty.
How quickly do things move?
Audit and account restructure in the first few weeks, with creative testing starting immediately. Meaningful scale decisions need a real test window, so expect 60 to 90 days before the picture is clear. Be sceptical of anyone promising faster.
Give us 45 minutes and you will know exactly what is capping the account.
We go through the acquisition, the creative, the funnel and the retention, then tell you where the money is leaking and what we would fix first. It costs nothing and the list is yours whether or not you hire us.
- Where your acquisition spend is actually landing
- Which creative angles your category responds to
- The point in the funnel you're losing the most people
- Conversion opportunities on the product page and checkout
- What retention could be carrying but isn't
- What we'd fix first if it were our account
Book a free growth audit
Limited strategy calls each week.